Guinness Storehouse in Dublin Worth It? Highlights & Ticket

Updated on 02/06/2025 ｜ Published on 31/05/2025

If you’re planning a trip to Dublin, Ireland, the Guinness Storehouse is one of those must-visit spots. As the birthplace of Guinness stout, this seven-storey experience blends history, interactive exhibits, and panoramic views to walk you through the story of the world’s most iconic black beer. This guide covers the highlights, ticket tips, and practical advice to help you plan your visit with ease.

Contents

Ireland Content：Trinity College Book of Kells｜Guinness Storehouse｜Irish Whiskey Museum｜Kilmainham Gaol｜Howth

Is the Guinness Storehouse Worth It?

Absolutely. The Guinness Storehouse isn’t just for beer lovers—even if you’re not usually a drinker, the way it presents history, science, and art is fascinating. The building itself is shaped like a giant pint glass, and its seven floors cover everything from brewing techniques and brand marketing to historical artefacts and rooftop views.

If you enjoy immersive exhibitions, fun photo opportunities, and want to mix a bit of culture with entertainment during your trip, the Guinness Storehouse is well worth your time.

How to Get to the Guinness Storehouse

The Guinness Storehouse is located on the western edge of Dublin city centre and is easily accessible by foot or public transport.

Address：St. James’s Gate, Dublin 8, Ireland

How To Get There：

Walking：Around 20–30 minutes from the city centre
Buses：Take bus 13, 40 or 123 and get off at James’s Street
Tram：Red Line. Get off at St. James’s Hospital and walk about 10 minutes
Uber：Around €15 from the city centre—convenient if you’re in a group

Plan to spend about 1.5 to 2 hours here, and don’t forget to leave time for a drink at the top-floor bar.

Opening Hours & Tickets

Opening Hours：

Daily from 9:30 AM to 7:00 PM (last entry at 5:00 PM)

Entry Ticket：

Recommend booking a time slot in advance to avoid queues
Standard tickets include a small tasting sample and one full drink, redeemable at the Gravity Bar or one of the mid-level bars
Some ticket types also include the Guinness Academy pouring experience

Guinness Storehouse Floor Guide: What to See on Each Level

The seven floors are laid out in a vertical journey, starting from the underground entrance and ending at the rooftop bar. Each floor blends storytelling, brewing knowledge, and interactive fun. Here’s a floor-by-floor breakdown of what to expect:

LG: Entrance & Ticketing

Your visit starts here, where you’ll find the entrance, ticketing area, and optional audio guide pick-up.

GF: The Brewing Basics

Learn about the four key ingredients of Guinness: water, barley, hops, and yeast. Immersive installations and visual storytelling introduce the foundations of the brewing process and the natural flavours behind the pint.

1F: Brewing Process & Equipment + Café

Explore the full brewing journey, from roasting barley and mashing to fermentation and cooling, through giant machinery and multimedia displays. This floor also features a small café where you can take a break.

2F: Tasting Experience

A sensory-driven space designed for first-timers. You’ll walk through a tunnel of changing lights before arriving in the tasting room, where staff guide you through the flavour profiles of Guinness—think roasted bitterness, caramel notes, and that famously creamy texture.

You’ll be given a small taster, poured fresh by staff, and shown how to savour it properly: observe the colour, sniff the aroma, then sip slowly. You’ll also learn how to toast like a local—Ireland’s classic cheer “Sláinte” (pronounced slawn-cha) means “to your health.”

Short but impactful, this experience helps you understand why Guinness isn’t just a drink—it’s a cultural icon.

3F: Advertising & Branding

One of the visual highlights of the tour, this level takes you through Guinness’s creative advertising journey over the decades. Known for quirky and imaginative campaigns since the 1930s, Guinness’s ads remain some of the most recognisable in the world.

A standout is the fish on a bicycle—a playful nod to the feminist slogan:

“A woman needs a man like a fish needs a bicycle.”

Guinness cleverly reimagined this iconic line to symbolise how drinking Guinness feels: unexpected, absurd in a delightful way, and uniquely satisfying.

You’ll also spot the brand’s iconic harp symbol, inspired by the Irish coat of arms. Guinness actually flipped the harp directionally opposite to the government emblem—an artistic twist it’s used since 1862, symbolising both heritage and identity.

This floor blends vintage ads, animations, and tactile displays. It’s Insta-friendly, but also gives real insight into how a bold marketing vision turned a local stout into a global cultural brand.

4F: Guinness Academy (Optional Experience)

If your ticket includes it, this is where you’ll learn the iconic “two-part pour” method. You’ll receive a certificate and photo—an interactive favourite among visitors.

5F–6F: Restaurants & Lounge Bars

These floors offer various dining options, including dishes made with Guinness stout. You can also grab a quick drink or rest here—spaces are stylish and spacious, perfect for a mid-tour pause.

7F: Gravity Bar

The final stop is the famous Gravity Bar, perched seven floors up with panoramic views over Dublin city and even the distant Wicklow Mountains on clear days.

Your ticket includes a full drink—choose from Guinness original stout or alcohol-free alternatives. Sip and soak up the skyline—this is both the most scenic and the most Instagrammable moment of your visit.

Final Stop: The Gift Shop

From the Gravity Bar, take the lift down to the ground floor, where you’ll find the official Guinness Store. It’s packed with souvenirs—mugs, t-shirts, beer gift sets, and limited-edition items. Whether you’re picking up a gift or a keepsake, it’s a great way to take a piece of Dublin home with you.