Heineken Experience Review | How Many Beers Can You Drink?
Last Updated on 27/04/2025
Heineken Experience Review - If you want to deeply explore the world-famous beer brand and enjoy freshly tapped Heineken beer in Amsterdam, you definitely should not miss the Heineken Experience! I will share the highlights, latest ticket prices, transport options, and most importantly: exactly how many beers you can drink.
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Why is the Heineken Experience Famous?
The Heineken Experience in Amsterdam, established in 1864, was Heineken’s original brewery.
Until 1988, it served as the main production site before being transformed into an interactive museum.
With its deep brand history, multimedia interactive design, and beer-tasting experiences, it has become one of Amsterdam’s most popular attractions.
What to Do at the Heineken Experience
1. Learn About the Brand’s History and Development
The tour starts with the story of Heineken, introducing founder Gerard Adriaan Heineken and how the brand grew to become an international name sold in over 190 countries today.
You will also see valuable trophies, early beer bottles, and packaging designs, full of historical charm.
2. Beer Brewing Process Explanation and Interactive Activities
The tour explains the four key elements of beer: water, hops, barley, and yeast, and introduces the famous “A-yeast” invented by Dr. Elion, a student of Pasteur.
There are also small interactive quizzes along the way — answer correctly and earn extra beer tokens for an added sense of fun!
3. Up-Close Look at Brewery Facilities
The Heineken Experience preserves real brewing equipment, including the large copper brewing kettles, allowing visitors to closely observe traditional brewing craftsmanship.
4. Multimedia Interactive Zones
- Bottling Process：Visitors “transform into barley” and simulate every step of the beer-making journey, making it a fun experience.
- Classic Advertisements and Featured Sports Collaborations：Exhibitions of Heineken’s classic adverts over the years and stories of collaborations with famous sports stars.
- Photo Zones：Various beer-themed props are available for visitors to snap memorable photos.
5. Customised Beer Bottles
During the tour, you can opt to customise your own beer bottle, printing your name on the label — a unique souvenir to take home!
Go Wild with Beer | Drink to Your Heart’s Content at Best Dam Bar
After completing the tour, you will arrive at the Best Dam Bar inside the Heineken Experience. Here, you can use the two tokens received at entry to redeem beers.
If you participate in interactive quizzes, you can win even more tokens.
If you interact well with the bar staff, you might even be treated to an extra drink — a truly satisfying experience!
Rooftop Experience | Exclusive Beer Cocktail + City Skyline View
The Rooftop Experience is another highlight of the Heineken Experience!
If you purchase a ticket that includes rooftop access, you can take the lift to the top floor and receive an extra token.
Here, you can enjoy a Beer Cocktail, a special drink that is not available downstairs at the bar.
At the same time, you can overlook the stunning panoramic view of Amsterdam, spotting landmarks such as the Rijksmuseum and Central Station — perfect for capturing beautiful photos!
Visiting Information for the Heineken Experience
How to Get There
- Metro：Take Metro Line 52 to Vijzelgracht Station, about a 5-minute walk.
- Tram：Take Tram 4 or 24 to Marie Heinekenplein Station.
- Find on Google Map
Opening Hours and Ticket Information
- Opening Hours：10:30 – 21:00
- Book in Advance (Some tickets with free cancellation/discounts)
How Long to Spend at the Heineken Experience
- Basic tour only：1.5 Hours
- Tour plus Rooftop Experience：2 Hours
- If you get drunk：I forgot!!!
Attractions Near the Heineken Experience
The Heineken Experience is located in Amsterdam’s Museum Quarter, close to several famous attractions including the Rijksmuseum, the Van Gogh Museum, and the Albert Cuyp Market. It is recommended to plan for a half-day or full-day itinerary to fully explore the nearby highlights.
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